7 Things YOU SHOULD KNOW About Your Website
Is your business managing its Website effectively? Are you getting the kind of results that you want? There are a number of measures that a Website owner should ensure are in place in order to get the most out of their Website.
- What is the purpose of your Website - marketing, sales generation, for reference or to promote?
Having a clear understanding of your Website's priority will help determine an appropriate design. A Website used for marketing should maintain a greater focus on visuals than a Website used as an online reference resource. - What are your Website's objectives?
Clearly defining the goals of your Website from the onset is a critical part of measuring its performance and progress. When you know the results you want to achieve, you can monitor your path to ensure you are on the right track or whether your approach needs to be refined. - On the Internet, where does your Website appear?
Know what Search Engines and Directories are listing your Website. If it's not appearing in places where your market tends to congregate, then figure out how to get it there. - How is your Website measuring up to its competition?
Make a habit of monitoring your competitors and what they are doing online; note which Search Engines they're appearing on, the placement ranking they achieve, and the overall structure and content appearing on their Website. If your Website is not competing at the same level, then take the necessary steps to increase its competitive ability. - Is your Website "organically" optimized?
Implement the proper measures to ensure your Website is leveraging all of the techniques needed to gain the best search engine ranking possible, i.e. if your file names don't follow the proper convention, your Website is losing an opportunity to be spidered correctly. - Do you have all of your "call to action" elements in place?
If there's an action that you want your Website traffic to complete when visiting your Website, ensure the necessary "call to action" elements appear to prompt the type of action or behaviour you need. - What's the behavior of the traffic visiting your Website?
Where is your Website traffic coming from? How long are they staying? What content are they focused on? Ensure you are practicing comprehensive Web Analytics in order to leverage this valuable and insightful data.
