Email Strengthens Relationships
Who's talking to your clients when you're not? Are you fostering your existing relationships to develop "repeat business" revenue streams? If not, you may be overlooking opportunity channels! Finding new relationships is always good business practice, but the opportunity for greater revenue may exist within your current client base. Your clients know what you're capable of and if they're still a client, it means they like you as a vendor. Leverage this trust and history to do additional business.
Often new opportunities are missed within existing relationships because businesses neglect to maintain a clear channel communication with their clients. It's not rare that clients forget or aren't aware of the spectrum of abilities and expertise available to them within their network of vendors. Remind your clients that you're nearby and very available to answer questions about any assistance they may need. Let your clients know what you've been up to; showcase recent projects to help remind them about your capabilities. Email Marketing Campaigns help businesses maintain a continuous level of communication with clients. When you're on your clients mind, it makes it easier for them to remember you when they have an opportunity that requires your services, products or expertise.
By sharing information with your clients, you're creating an opportunity to spark ideas and encourage conversation. Something that you've done for one client might be utilized by another or inspire another client with a separate idea of what you might be able to do for them - give your clients the chance to see new opportunities.
Maintain regular contact with your clients so they know you're thinking about them and their business. Supply information to help them do better business, inform them of what you've been up to, or simply offering a word of thanks for past business can strengthen the bond between you and your client. If you don't think of ways of enhancing your relationship with your clients, a competitor may already be working on a way to build one of their own!
